Comprehensive Business Strategies

Learn the ins and outs of managing a salon, from financial planning to customer retention strategies.

Expert Guidance

Receive personalized guidance from industry experts to help you navigate the challenges of salon ownership.

Proven Success

Actionable, achievable tasks 

About the Course

Welcome to the Beauty Business Bootcamp If you're here, chances are you're feeling stuck, overwhelmed, or just ready for more. More clients. More clarity. More confidence. More control over your business. You're in the right place. I created this bootcamp because I’ve walked that same path, running a salon, juggling everything, watching the industry shift under our feet. I’ve seen incredible professionals burn out or give up altogether, not because they weren’t good enough but because no one ever taught them how to build a business that actually works. This isn’t a funnel. It’s not a sales pitch. It’s a real course, built with intention, to give you the tools, systems and mindset shifts you need to run your business your way. What You’ll Get: ✔ Weekly video sessions (Zoom + recorded replays) ✔ Worksheets + action tasks to move you forward ✔ Access to a private support group ✔ Full access to this course platform for one year What We’ll Cover: Defining who you are and what makes your business unique Finding and attracting your ideal clients Setting real goals (and actually sticking to them) Understanding your pricing and value Branding that reflects your values Building systems that make your business easier to run Google, SEO and how to get seen Financial clarity + business foundations Staying legal and protected Using your Hair & Beauty Directory profile to its full potential This course is packed because real change doesn’t come from hacks and hashtags. It comes from strategy, structure and finally getting a clear picture of your business. So whether you’re just starting out or need a reset, this course is here to give you what I wish I had years ago 

About the Creator

With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.

Course Curriculum

12 Chapters · 84 Lessons

  1. 1

    Welcome to the course

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Zoom meetings

  2. 2

    Branding your business

    1. (Included in full purchase)

      Intro to branding

    2. (Included in full purchase)

      Video 2

    3. (Included in full purchase)

      Welcome to branding

    4. (Included in full purchase)

      TASK 1: 3 WORDS

    5. (Included in full purchase)

      PART TWO: BRAND TONE & ETHOS

    6. (Included in full purchase)

      PART THREE: MESSAGE MISSION

    7. (Included in full purchase)

      PART FOUR: BRANDING ELEMENTS & CONSISTENCY

    8. (Included in full purchase)

      ACTION PLAN – MODULE 1: DEFINE YOUR BRAND

  3. 3

    Defining your ideal client

    1. (Included in full purchase)

      Intro to client targeting

    2. (Included in full purchase)

      WELCOME TO MODULE 2: WHY TARGETING MATTERS

    3. (Included in full purchase)

      PART TWO: YOUR IDEAL CLIENT PROFILE

    4. (Included in full purchase)

      PART THREE: PUT YOUR INSIGHTS INTO ACTION

    5. (Included in full purchase)

      WEEKLY ACTION PLAN: YOUR IDEAL CLIENT

  4. 4

    Goal Setting

    1. (Included in full purchase)

      WELCOME TO MODULE 3: SETTING CLEAR GOALS THAT ACTUALLY WORK

    2. (Included in full purchase)

      Goal setting

    3. (Included in full purchase)

      SECTION 2: BREAKING GOALS INTO ACTIONABLE BLOCKS

    4. (Included in full purchase)

      SECTION 3: BUILDING A SYSTEM THAT SUPPORTS SUCCESS

    5. (Included in full purchase)

      TASK 1: GOAL CLARITY WORKSHEET

    6. (Included in full purchase)

      TASK 2: BREAK IT DOWN

    7. (Included in full purchase)

      TASK 3: SYSTEM BUILDER

    8. (Included in full purchase)

      TASK 4: SACRIFICE & GAIN CHECK-IN

    9. (Included in full purchase)

      TASK 5: WEEKLY REVIEW PROMPT

  5. 5

    Online Audit

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Why Your Online Image Matters

    3. (Included in full purchase)

      Task

    4. (Included in full purchase)

      Task - spreadsheet

    5. (Included in full purchase)

      Show Up Where Clients Search

    6. (Included in full purchase)

      Online audit

  6. 6

    Using Ai

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      How to Start Training Ai

    3. (Included in full purchase)

      AI Task: Build Your Prompt Library

  7. 7

    Google Focussed marketing

    1. (Included in full purchase)

      Some google stats to get you going

    2. (Included in full purchase)

      Why google is so important

    3. (Included in full purchase)

      Why google is important to your business

    4. (Included in full purchase)

      What does google want

    5. (Included in full purchase)

      What does google want?

    6. (Included in full purchase)

      Identifying client pain points

    7. (Included in full purchase)

      Task -Brainstorm Your Clients’ Real Problems

    8. (Included in full purchase)

      Task -Prioritize & Expand Your Solutions

    9. (Included in full purchase)

      Task - Content Creation & Publishing (website)

    10. (Included in full purchase)

      Weekly Alignment & Reflection Practice

  8. 8

    Setting up your Google profile - quick references

    1. (Included in full purchase)

      Claiming & Verifying Your Profile

    2. (Included in full purchase)

      NAP & Categories – Your Profile’s Foundation

    3. (Included in full purchase)

      Photos That Get Clicks

    4. (Included in full purchase)

      Posts & Offers – Staying Fresh

    5. (Included in full purchase)

      Reviews – Generation, Response & Leverage

    6. (Included in full purchase)

      Quick Insights Check

    7. (Included in full purchase)

      Check list

  9. 9

    Making the most of you Google profile and claiming those top 3 spaces

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Keep Your Profile Fresh with Continuous Edits

    3. (Included in full purchase)

      Crafted Posts and Limited‑Time Offers for Engagement

    4. (Included in full purchase)

      Elevating Your Profile with Photos and Video

    5. (Included in full purchase)

      Turning Reviews into a Growth Engine

    6. (Included in full purchase)

      Mining Insights for Data‑Driven Decisions

    7. (Included in full purchase)

      Google profiles - Edit Part 1

    8. (Included in full purchase)

      Google Profiles- Edit- Part 2

    9. (Included in full purchase)

      Google profiles- Edit Part 3

    10. (Included in full purchase)

      Google profiles- Edit Part 4

    11. (Included in full purchase)

      Google Profiles- Edit part 5

    12. (Included in full purchase)

      Guide to Google Insights

    13. (Included in full purchase)

      FAQ and should you use them?

    14. (Included in full purchase)

      FAQ cheat sheet

    15. (Included in full purchase)

      Course notes, for quick reference

  10. 10

    Client Satisfaction

    1. (Included in full purchase)

      Introduction

    2. (Included in full purchase)

      Task - Tracking

  11. 11

    Getting the best form your website

    1. (Included in full purchase)

      Using AI to Audit & Rebuild My Website

    2. (Included in full purchase)

      Quick reference course notes

  12. 12

    Email marketing

    1. (Included in full purchase)

      Why Email Is One of the Most Powerful Tools You’re Not Using

    2. (Included in full purchase)

      Why use email?

    3. (Included in full purchase)

      Choosing the Right Email Platform for Your Business

    4. (Included in full purchase)

      Task - Choosing a system

    5. (Included in full purchase)

      Building Your Email List With the Right People

    6. (Included in full purchase)

      Task: Set Up Your List-Building Foundations

    7. (Included in full purchase)

      Integrating Your Booking System with Your Email Platform

    8. (Included in full purchase)

      Task: Set Up Your Basic System Sync

    9. (Included in full purchase)

      Writing Emails That Build Connection, Trust & Bookings

    10. (Included in full purchase)

      Task: Write 2 Emails in Your Own Voice

    11. (Included in full purchase)

      Managing Two Email Channels – Subscribers vs. Clients

    12. (Included in full purchase)

      Understanding Email Analytics – How to Know What’s Working

    13. (Included in full purchase)

      Task: Review Your Last Email

    14. (Included in full purchase)

      Email Strategy & Long-Term Planning

    15. (Included in full purchase)

      AI PROMPTS TO SPEED UP YOUR EMAIL STRATEGY

What People Are Saying

Discover how the hair and beauty directory has transformed businesses 

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

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