Comprehensive Business Strategies

Learn the ins and outs of managing a salon, from financial planning to customer retention strategies.

Expert Guidance

Receive personalized guidance from industry experts to help you navigate the challenges of salon ownership.

Proven Success

Actionable, achievable tasks 

About the Course

Welcome to the Beauty Business Bootcamp If you're here, chances are you're feeling stuck, overwhelmed, or just ready for more. More clients. More clarity. More confidence. More control over your business. You're in the right place. I created this bootcamp because I’ve walked that same path, running a salon, juggling everything, watching the industry shift under our feet. I’ve seen incredible professionals burn out or give up altogether, not because they weren’t good enough but because no one ever taught them how to build a business that actually works. This isn’t a funnel. It’s not a sales pitch. It’s a real course, built with intention, to give you the tools, systems and mindset shifts you need to run your business your way. What You’ll Get: ✔ Weekly video sessions (Zoom + recorded replays) ✔ Worksheets + action tasks to move you forward ✔ Access to a private support group ✔ Full access to this course platform for one year What We’ll Cover: Defining who you are and what makes your business unique Finding and attracting your ideal clients Setting real goals (and actually sticking to them) Understanding your pricing and value Branding that reflects your values Building systems that make your business easier to run Google, SEO and how to get seen Financial clarity + business foundations Staying legal and protected Using your Hair & Beauty Directory profile to its full potential This course is packed because real change doesn’t come from hacks and hashtags. It comes from strategy, structure and finally getting a clear picture of your business. So whether you’re just starting out or need a reset, this course is here to give you what I wish I had years ago 

About the Creator

With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.

Course Curriculum

  1. 1

    Welcome to the course

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    Branding your business

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    Defining your ideal client

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    Goal Setting

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    Online Audit

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    Using Ai

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    Google Focussed marketing

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    Setting up your Google profile - quick references

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    Making the most of you Google profile and claiming those top 3 spaces

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    Client Satisfaction

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    Getting the best form your website

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    Email marketing

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What People Are Saying

Discover how the hair and beauty directory has transformed businesses 

Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

Ready to Transform Your Salon Business?

Join now and unlock the keys to running a thriving salon business. Don't miss out on this opportunity to revolutionize your business strategy!

£99.00