
Comprehensive Business Strategies
Learn the ins and outs of managing a salon, from financial planning to customer retention strategies.

Expert Guidance
Receive personalized guidance from industry experts to help you navigate the challenges of salon ownership.

Proven Success
Actionable, achievable tasks
About the Course
Welcome to the Beauty Business Bootcamp If you're here, chances are you're feeling stuck, overwhelmed, or just ready for more. More clients. More clarity. More confidence. More control over your business. You're in the right place. I created this bootcamp because I’ve walked that same path, running a salon, juggling everything, watching the industry shift under our feet. I’ve seen incredible professionals burn out or give up altogether, not because they weren’t good enough but because no one ever taught them how to build a business that actually works. This isn’t a funnel. It’s not a sales pitch. It’s a real course, built with intention, to give you the tools, systems and mindset shifts you need to run your business your way. What You’ll Get: ✔ Weekly video sessions (Zoom + recorded replays) ✔ Worksheets + action tasks to move you forward ✔ Access to a private support group ✔ Full access to this course platform for one year What We’ll Cover: Defining who you are and what makes your business unique Finding and attracting your ideal clients Setting real goals (and actually sticking to them) Understanding your pricing and value Branding that reflects your values Building systems that make your business easier to run Google, SEO and how to get seen Financial clarity + business foundations Staying legal and protected Using your Hair & Beauty Directory profile to its full potential This course is packed because real change doesn’t come from hacks and hashtags. It comes from strategy, structure and finally getting a clear picture of your business. So whether you’re just starting out or need a reset, this course is here to give you what I wish I had years ago

About the Creator
With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.
Course Curriculum
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1
Welcome to the course
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Intro
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Zoom meetings
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2
Branding your business
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Intro to branding
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Video 2
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Welcome to branding
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TASK 1: 3 WORDS
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PART TWO: BRAND TONE & ETHOS
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PART THREE: MESSAGE MISSION
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PART FOUR: BRANDING ELEMENTS & CONSISTENCY
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ACTION PLAN – MODULE 1: DEFINE YOUR BRAND
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3
Defining your ideal client
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Intro to client targeting
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WELCOME TO MODULE 2: WHY TARGETING MATTERS
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PART TWO: YOUR IDEAL CLIENT PROFILE
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PART THREE: PUT YOUR INSIGHTS INTO ACTION
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WEEKLY ACTION PLAN: YOUR IDEAL CLIENT
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4
Goal Setting
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WELCOME TO MODULE 3: SETTING CLEAR GOALS THAT ACTUALLY WORK
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Goal setting
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SECTION 2: BREAKING GOALS INTO ACTIONABLE BLOCKS
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SECTION 3: BUILDING A SYSTEM THAT SUPPORTS SUCCESS
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TASK 1: GOAL CLARITY WORKSHEET
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TASK 2: BREAK IT DOWN
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TASK 3: SYSTEM BUILDER
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TASK 4: SACRIFICE & GAIN CHECK-IN
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TASK 5: WEEKLY REVIEW PROMPT
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5
Online Audit
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Intro
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Why Your Online Image Matters
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Task
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Task - spreadsheet
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Show Up Where Clients Search
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Online audit
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6
Using Ai
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Intro
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How to Start Training Ai
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AI Task: Build Your Prompt Library
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7
Google Focussed marketing
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Some google stats to get you going
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Why google is so important
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Why google is important to your business
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What does google want
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What does google want?
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Identifying client pain points
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Task -Brainstorm Your Clients’ Real Problems
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Task -Prioritize & Expand Your Solutions
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Task - Content Creation & Publishing (website)
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Weekly Alignment & Reflection Practice
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8
Setting up your Google profile - quick references
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Claiming & Verifying Your Profile
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NAP & Categories – Your Profile’s Foundation
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Photos That Get Clicks
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Posts & Offers – Staying Fresh
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Reviews – Generation, Response & Leverage
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Quick Insights Check
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Check list
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9
Making the most of you Google profile and claiming those top 3 spaces
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Intro
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Keep Your Profile Fresh with Continuous Edits
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Crafted Posts and Limited‑Time Offers for Engagement
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Elevating Your Profile with Photos and Video
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Turning Reviews into a Growth Engine
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Mining Insights for Data‑Driven Decisions
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Google profiles - Edit Part 1
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Google Profiles- Edit- Part 2
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Google profiles- Edit Part 3
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Google profiles- Edit Part 4
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Google Profiles- Edit part 5
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Guide to Google Insights
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FAQ and should you use them?
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FAQ cheat sheet
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Course notes, for quick reference
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10
Client Satisfaction
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Introduction
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Task - Tracking
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11
Getting the best form your website
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Using AI to Audit & Rebuild My Website
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Quick reference course notes
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12
Email marketing
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Why Email Is One of the Most Powerful Tools You’re Not Using
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Why use email?
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Choosing the Right Email Platform for Your Business
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Task - Choosing a system
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Building Your Email List With the Right People
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Task: Set Up Your List-Building Foundations
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Integrating Your Booking System with Your Email Platform
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Task: Set Up Your Basic System Sync
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Writing Emails That Build Connection, Trust & Bookings
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Task: Write 2 Emails in Your Own Voice
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Managing Two Email Channels – Subscribers vs. Clients
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Understanding Email Analytics – How to Know What’s Working
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Task: Review Your Last Email
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Email Strategy & Long-Term Planning
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AI PROMPTS TO SPEED UP YOUR EMAIL STRATEGY
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What People Are Saying
Discover how the hair and beauty directory has transformed businesses
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Working mom
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Amateur photographer
Ready to Transform Your Salon Business?
Join now and unlock the keys to running a thriving salon business. Don't miss out on this opportunity to revolutionize your business strategy!
£99.00