Get Found on Google Maps & Search
Learn the exact steps to optimise your profile so you appear in the top results when clients are searching for services in your area.
Turn Views Into Bookings
Discover how to showcase photos, services, and reviews that build trust and convert searchers into paying clients.
Stay Ahead Without Paying for Ads
Use proven strategies to climb the rankings and stay visible, without wasting money on vague marketing promises.
About the Creator
With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.
Course Curriculum
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1
How to set up your Google Business profile and start getting those bookings!
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(Included in full purchase)
How To Guide
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(Included in full purchase)
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2
If you enjoyed the course click here
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(Included in full purchase)
Click here
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(Included in full purchase)
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3
Setting Up Your Google Business Profile – Quick Reference
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(Included in full purchase)
Intro
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(Included in full purchase)
Claiming & Verifying Your Profile
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(Included in full purchase)
NAP & Categories – Your Profile’s Foundation
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(Included in full purchase)
Photos That Get Clicks
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(Included in full purchase)
Posts & Offers – Staying Fresh
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(Included in full purchase)
Reviews – Generation, Response & Leverage
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(Included in full purchase)
Quick Insights Check
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(Included in full purchase)
Check list
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(Included in full purchase)
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4
Getting the best from the hair and beauty directory
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(Included in full purchase)
How to fill in your profiles
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(Included in full purchase)
What People Are Saying
Discover how the hair and beauty directory has transformed businesses
I’ve had the pleasure of working with Helen Ward since joining The Hair & Beauty Directory in December 2024, and her support has been so helpful for my business. The directory itself has significantly boosted my visibility on Google searches, where most of my new patients discover me, but Helen’s expertise has taken things even further. The most valuable contribution Helen has made is her masterclasses, which have enabled me to improve my Google presence myself. Unlike many companies and individuals who promise to make you “number one on Google” without explaining their methods, Helen takes a refreshingly transparent approach. She demystifies the process, breaking down exactly how Google works and how to leverage it to my advantage, without spending hundreds of pounds on vague promises. Thanks to Helen’s guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry. Her deep knowledge, coupled with her ability to present complex concepts in an accessible way, makes her a true asset. I can’t recommend her highly enough! Thank you again,
Newcastle
Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances. I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page. It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for services and treatments in their area by a “trusted professional”, as well myself showing the top training providers in and around the UK. Helen looks after us every step of the way from updates, blogs, training (to help us grow and improve our visibility and businesses), she is a credit to the industry for creating such a platform for professionals. I/We cannot thank her enough. There are so many of us who want to raise standards across all sectors of the hair and beauty industry.
Leeds
Helen is very knowledgeable and helpful. The work she has done for the beauty directory is fantastic and she has gone above and beyond with the work of the SEO for all our listings to get on the first page of google. Her training courses are packed with so much information and is easy to follow and understand.
Amateur photographer
Helen Ward is an industry icon & inspiration! There aren’t many that make an impact in our world of hair, nails & beauty because to create positive change costs so much time, money & energy! Helen has literally blown my mind in what The Hair & Beauty Directory has cost her & the site just continues to grow as she thinks of more key features to help the average professional AND the consumer! For her innovative ideas to really work though, she needs publicity and for the entire industry to get on board by getting qualified & then promoting their qualifications & businesses! The Directory could be key in upping the standards in our industry (let’s face it, regulation isn’t happening!) So we need to utilise what’s already sitting there waiting for us and the public! Helen truly deserves to be recognised for her tireless attempts at improving standards, the Scratch Star would be a great start!
Cambridgeshire
I’ve had the pleasure of working with Helen Ward since joining The Hair & Beauty Directory in December 2024, and her support has been so helpful for my business. The directory itself has significantly boosted my visibility on Google searches, where most of my new patients discover me, but Helen’s expertise has taken things even further. The most valuable contribution Helen has made is her masterclasses, which have enabled me to improve my Google presence myself. Unlike many companies and individuals who promise to make you “number one on Google” without explaining their methods, Helen takes a refreshingly transparent approach. She demystifies the process, breaking down exactly how Google works and how to leverage it to my advantage, without spending hundreds of pounds on vague promises. Thanks to Helen’s guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry. Her deep knowledge, coupled with her ability to present complex concepts in an accessible way, makes her a true asset. I can’t recommend her highly enough! Thank you again,
Newcastle
Helen Ward is an industry icon & inspiration! There aren’t many that make an impact in our world of hair, nails & beauty because to create positive change costs so much time, money & energy! Helen has literally blown my mind in what The Hair & Beauty Directory has cost her & the site just continues to grow as she thinks of more key features to help the average professional AND the consumer! For her innovative ideas to really work though, she needs publicity and for the entire industry to get on board by getting qualified & then promoting their qualifications & businesses! The Directory could be key in upping the standards in our industry (let’s face it, regulation isn’t happening!) So we need to utilise what’s already sitting there waiting for us and the public! Helen truly deserves to be recognised for her tireless attempts at improving standards, the Scratch Star would be a great start!
Cambridgeshire
Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances. I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page. It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for services and treatments in their area by a “trusted professional”, as well myself showing the top training providers in and around the UK. Helen looks after us every step of the way from updates, blogs, training (to help us grow and improve our visibility and businesses), she is a credit to the industry for creating such a platform for professionals. I/We cannot thank her enough. There are so many of us who want to raise standards across all sectors of the hair and beauty industry.
Leeds
Helen is very knowledgeable and helpful. The work she has done for the beauty directory is fantastic and she has gone above and beyond with the work of the SEO for all our listings to get on the first page of google. Her training courses are packed with so much information and is easy to follow and understand.
Amateur photographer
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