Page One Isn’t Just for Big Brands It’s for Smart Businesses

Most beauty and service businesses don’t rank because they haven’t been shown how. This course breaks it down step by step so you can build a strategy that gets you seen — without paying for ads or learning code.

If Google Can’t Find You, Your Clients Can’t Either

Your dream clients are already searching but will your business show up? Learn how to make Google understand exactly what you do, where you are, and why you're the best choice, so you appear when it matters most.

SEO Without the Stress: Finally Understand What Works

You don’t need to be techy or hire a developer. You just need the right structure, keywords, and tools, all of which are inside this course. No  no jargon, just clear actions that bring results.

About the Course

WHAT YOU'LL LEARN Inside this course, you’ll discover: How to choose and use the right keywords for your services and location What Google actually looks for when deciding who gets shown on page one How to optimise both your website and Google Business Profile The role of local SEO, reviews, backlinks, and directories How to avoid the most common SEO mistakes that damage visibility The exact structure your site needs to be found, trusted, and clicked  Plus: 1 years access with free updates every time the algorithm changes or new features are introduced. 🧠 WHO THIS COURSE IS FOR Perfect for: Beauty, wellness, and service-based businesses that rely on local clients Business owners who want to stop relying on Instagram to get seen Anyone who wants a straightforward, beginner-friendly SEO strategy People who know their business is great — but clients just aren’t finding them 📦 WHAT’S INCLUDED Video + written modules you can follow at your own pace Templates and real examples to guide your SEO Google-friendly page structure walkthroughs Keyword planner worksheet SEO audit checklist Lifetime access + ongoing updates 💡 WHY THIS MATTERS Most people never click past page one of Google. If your business isn’t there, you’re invisible — even if you’re amazing. This course shows you how to fix that using proven strategies, clear language, and no expensive tech tools.

About the Creator

With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.

Course Curriculum

9 Chapters · 61 Lessons

  1. 1

    Welcome to the course

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Zoom meetings

  2. 2

    Branding your business

    1. (Included in full purchase)

      Intro to branding

    2. (Included in full purchase)

      Video 2

    3. (Included in full purchase)

      Welcome to branding

    4. (Included in full purchase)

      TASK 1: 3 WORDS

    5. (Included in full purchase)

      PART TWO: BRAND TONE & ETHOS

    6. (Included in full purchase)

      PART THREE: MESSAGE MISSION

    7. (Included in full purchase)

      PART FOUR: BRANDING ELEMENTS & CONSISTENCY

    8. (Included in full purchase)

      ACTION PLAN – MODULE 1: DEFINE YOUR BRAND

  3. 3

    Defining your ideal client

    1. (Included in full purchase)

      Intro to client targeting

    2. (Included in full purchase)

      WELCOME TO MODULE 2: WHY TARGETING MATTERS

    3. (Included in full purchase)

      PART TWO: YOUR IDEAL CLIENT PROFILE

    4. (Included in full purchase)

      PART THREE: PUT YOUR INSIGHTS INTO ACTION

    5. (Included in full purchase)

      WEEKLY ACTION PLAN: YOUR IDEAL CLIENT

  4. 4

    Online Audit

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Online audit

    3. (Included in full purchase)

      Why Your Online Image Matters

    4. (Included in full purchase)

      Task

    5. (Included in full purchase)

      Task - spreadsheet

    6. (Included in full purchase)

      Show Up Where Clients Search

  5. 5

    Using Ai

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      How to Start Training Ai

    3. (Included in full purchase)

      AI Task: Build Your Prompt Library

  6. 6

    Google Focussed marketing

    1. (Included in full purchase)

      Some google stats to get you going

    2. (Included in full purchase)

      Why google is so important

    3. (Included in full purchase)

      Why google is important to your business

    4. (Included in full purchase)

      What does google want

    5. (Included in full purchase)

      What does google want?

    6. (Included in full purchase)

      Identifying client pain points

    7. (Included in full purchase)

      Task -Brainstorm Your Clients’ Real Problems

    8. (Included in full purchase)

      Task -Prioritize & Expand Your Solutions

    9. (Included in full purchase)

      Task - Content Creation & Publishing (website)

    10. (Included in full purchase)

      Weekly Alignment & Reflection Practice

  7. 7

    Setting up your Google profile - quick references

    1. (Included in full purchase)

      Claiming & Verifying Your Profile

    2. (Included in full purchase)

      NAP & Categories – Your Profile’s Foundation

    3. (Included in full purchase)

      Photos That Get Clicks

    4. (Included in full purchase)

      Posts & Offers – Staying Fresh

    5. (Included in full purchase)

      Reviews – Generation, Response & Leverage

    6. (Included in full purchase)

      Quick Insights Check

    7. (Included in full purchase)

      Check list

  8. 8

    Making the most of you Google profile and claiming those top 3 spaces

    1. (Included in full purchase)

      Intro

    2. (Included in full purchase)

      Keep Your Profile Fresh with Continuous Edits

    3. (Included in full purchase)

      Crafted Posts and Limited‑Time Offers for Engagement

    4. (Included in full purchase)

      Elevating Your Profile with Photos and Video

    5. (Included in full purchase)

      Turning Reviews into a Growth Engine

    6. (Included in full purchase)

      Mining Insights for Data‑Driven Decisions

    7. (Included in full purchase)

      Google profiles - Edit Part 1

    8. (Included in full purchase)

      Google Profiles- Edit- Part 2

    9. (Included in full purchase)

      Google profiles- Edit Part 3

    10. (Included in full purchase)

      Google profiles- Edit Part 4

    11. (Included in full purchase)

      Google Profiles- Edit part 5

    12. (Included in full purchase)

      Guide to Google Insights

    13. (Included in full purchase)

      FAQ and should you use them?

    14. (Included in full purchase)

      FAQ cheat sheet

    15. (Included in full purchase)

      Quick reference notes

  9. 9

    Getting the best form your website

    1. (Included in full purchase)

      Using AI to Audit & Rebuild My Website

    2. (Included in full purchase)

      Quick class notes

    3. (Included in full purchase)

      Why Your Website Might Be Invisible to Google — Even If You Did Everything Right

    4. (Included in full purchase)

      What are back links and why do they matter so much?

    5. (Included in full purchase)

      ChatGPT Prompts for Finding Backlink Opportunities

What People Are Saying

Discover how the hair and beauty directory has transformed businesses 

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

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