Optimising Your Google Business Profile

I first connected with Helen during lockdown, when our industry was shut down and facing some of its toughest challenges. At the time, I was running a training school while also working as a therapist, and we met online through our shared professional circles. From the very beginning, I knew Helen was someone special—she spoke my language. We instantly bonded over our shared passion for raising standards and restoring pride in the beauty, nails, and spa industry through excellence and best practice. Helen is a true force to be reckoned with. Her standards are high, her vision is clear, and her dedication is unwavering. But what sets her apart is her inclusive, supportive, and genuinely empowering approach. In my 45 years in this industry, I’ve never come across a salon professional and educator quite like her. She’s an absolute powerhouse. My business model has gone through many changes since we met, I have had to change and pivot but Helen has shown complete unwavering support and encouragement. Through her online training sessions, chats and her new industry platform/directory my faith in the good things we can achieve when like minded industry professionals come together has been restored.

Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances. I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page. It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for services and treatments in their area by a “trusted professional”, as well myself showing the top training providers in and around the UK. Helen looks after us every step of the way from updates, blogs, training (to help us grow and improve our visibility and businesses), she is a credit to the industry for creating such a platform for professionals. I/We cannot thank her enough. There are so many of us who want to raise standards across all sectors of the hair and beauty industry.