
Be Found by Clients Who Are Ready to Book
Most people searching on Google are already looking for a treatment or service, they’re not just browsing. This course helps you set up your profile so that you show up in local searches, on Google Maps, and in “near me” results. No more relying on social media posts to hopefully be seen.

Step-by-Step Guidance with 1 years Access
Whether you're starting from scratch or fixing a half-finished profile, this course walks you through every setting, section, and strategy in plain English. You also get lifetime access, so you can revisit the material or catch up on free updates any time things change on Google’s side.

Build Trust with Google and Your Clients
A well-optimised profile doesn’t just improve your ranking, it also shows potential clients that you're a real, trusted business. We’ll cover how to collect and respond to reviews, choose the right photos, and use updates to stay visible and professional, even if you hate social media.
About the Course
WHAT YOU'LL LEARN In this step-by-step course, you’ll learn: How to claim, verify and fully optimise your Google Business Profile Which categories and keywords to use to get found in local searches How to write a profile description that ranks What kind of photos, posts, and reviews Google wants to see How to fix common mistakes that hurt your visibility How to keep your profile active without it becoming another social media burden PLUS: This course is updated regularly as Google’s algorithm and features change — so your strategy stays current. WHO THIS COURSE IS FOR This course is perfect for: Beauty and wellness professionals who rely on local clients Anyone who wants to appear on Google Maps when people search “treatments near me” Business owners who feel invisible online but don’t know why Anyone tired of relying solely on Instagram to get bookings WHAT YOU GET Immediate access to all modules (video + written guides) Templates and walkthroughs to help you get it done quickly A years access + free updates every time the course is improved Bonus: Google Profile audit checklist WHY THIS MATTERS You can have the best treatment in town — but if Google can’t find you, neither can your clients. This course shows you how to be found by the people who are actively looking for what you do — without ads, gimmicks, or algorithms.

About the Creator
With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.
Course Curriculum
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1
Welcome to the course
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Intro
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Zoom meetings
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2
Google Focussed marketing
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Some google stats to get you going
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Why google is so important
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Why google is important to your business
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What does google want
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What does google want?
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Identifying client pain points
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Task -Brainstorm Your Clients’ Real Problems
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Task -Prioritize & Expand Your Solutions
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Task - Content Creation & Publishing (website)
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Weekly Alignment & Reflection Practice
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3
Setting up your Google profile - quick references
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Claiming & Verifying Your Profile
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NAP & Categories – Your Profile’s Foundation
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Photos That Get Clicks
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Posts & Offers – Staying Fresh
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Reviews – Generation, Response & Leverage
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Quick Insights Check
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Check list
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4
Making the most of you Google profile and claiming those top 3 spaces
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Intro
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Keep Your Profile Fresh with Continuous Edits
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Crafted Posts and Limited‑Time Offers for Engagement
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Elevating Your Profile with Photos and Video
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Turning Reviews into a Growth Engine
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Mining Insights for Data‑Driven Decisions
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Google profiles - Edit Part 1
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Google Profiles- Edit- Part 2
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Google profiles- Edit Part 3
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Google profiles- Edit Part 4
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Google Profiles- Edit part 5
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Guide to Google Insights
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FAQ and should you use them?
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FAQ cheat sheet
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Quick reference class notes
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What People Are Saying
Discover how the hair and beauty directory has transformed businesses
I first connected with Helen during lockdown, when our industry was shut down and facing some of its toughest challenges. At the time, I was running a training school while also working as a therapist, and we met online through our shared professional circles. From the very beginning, I knew Helen was someone special—she spoke my language. We instantly bonded over our shared passion for raising standards and restoring pride in the beauty, nails, and spa industry through excellence and best practice. Helen is a true force to be reckoned with. Her standards are high, her vision is clear, and her dedication is unwavering. But what sets her apart is her inclusive, supportive, and genuinely empowering approach. In my 45 years in this industry, I’ve never come across a salon professional and educator quite like her. She’s an absolute powerhouse. My business model has gone through many changes since we met, I have had to change and pivot but Helen has shown complete unwavering support and encouragement. Through her online training sessions, chats and her new industry platform/directory my faith in the good things we can achieve when like minded industry professionals come together has been restored.
uk

I’ve had the pleasure of working with Helen Ward since joining The Hair & Beauty Directory in December 2024, and her support has been so helpful for my business. The directory itself has significantly boosted my visibility on Google searches, where most of my new patients discover me, but Helen’s expertise has taken things even further. The most valuable contribution Helen has made is her masterclasses, which have enabled me to improve my Google presence myself. Unlike many companies and individuals who promise to make you “number one on Google” without explaining their methods, Helen takes a refreshingly transparent approach. She demystifies the process, breaking down exactly how Google works and how to leverage it to my advantage, without spending hundreds of pounds on vague promises. Thanks to Helen’s guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry. Her deep knowledge, coupled with her ability to present complex concepts in an accessible way, makes her a true asset. I can’t recommend her highly enough! Thank you again,
Newcastle
Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances. I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page. It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for services and treatments in their area by a “trusted professional”, as well myself showing the top training providers in and around the UK. Helen looks after us every step of the way from updates, blogs, training (to help us grow and improve our visibility and businesses), she is a credit to the industry for creating such a platform for professionals. I/We cannot thank her enough. There are so many of us who want to raise standards across all sectors of the hair and beauty industry.
Leeds
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