Rank where it matters
Learn how to dominate Google search results in your local area and appear in the top three spots that clients actually click.
Turn clicks into bookings
Optimise your website and Google profile so every visit builds trust and drives real appointments.
Visibility without ads
Stop wasting money on paid campaigns. Discover proven strategies that keep you at the top of Google organically.
About the Course
The Online Visibility Blueprint is a comprehensive course designed to show beauty professionals how to optimise their online presence so Google consistently ranks them above competitors. This course brings together two essential parts of visibility: your website and your Google Business Profile. You’ll learn how to structure and refine your website so it’s fast, easy to navigate, and written in a way Google understands. Alongside this, you’ll discover how to optimise your Google Business Profile so the two work together — boosting your authority and keeping you visible in search results and on Google Maps. We cover everything from creating content that converts, improving site performance, and embedding trust signals, to mastering reviews, updates, and posts on your Google profile. You’ll also learn how to track and measure your progress using free tools, so you know what’s working and where to adjust. By the end of the course, you’ll have a clear system that makes your website and Google Business Profile work 24/7 to attract new clients, build trust, and keep you at the top of search results without relying on ads or guesswork.
About the Creator
With almost three decades of experience and nearly 40 industry awards, Helen Ward is a highly respected leader, educator, and international judge in the beauty industry. As the CEO and founder of The Hair and Beauty Directory, Helen is dedicated to elevating industry standards, supporting professionals, and promoting education across the sector. Helen is also the owner of Sirens Beauty Salon and Training School in Durham, UK, where she provides expert beauty treatments, specialist training, and business mentoring for beauty professionals at all stages of their careers. Her expertise spans skincare, lash artistry, holistic therapies, and salon business development, making her a key figure in shaping the future of the beauty industry. Recognized internationally, Helen has served as a prestigious competition judge, assessing the highest levels of skill and artistry in the industry. Her commitment to education, ethical business practices, and professional growth has made her a trusted mentor and influential voice in the beauty community. Through her work, Helen continues to empower beauty professionals, advocate for industry transparency, and create opportunities for education and success on both a national and international level.
Course Curriculum
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1
Welcome to the course
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(Included in full purchase)
Intro
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Welcome
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2
The Online Audit
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(Included in full purchase)
The Online Audit
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(Included in full purchase)
Online audit
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(Included in full purchase)
First Impressions, Local Intent, and Brand Consistency
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(Included in full purchase)
Brand Exposure Brainstorm
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(Included in full purchase)
Create Your Search Log
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(Included in full purchase)
Google Search Audit
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(Included in full purchase)
Google Business Profile Deep Audit
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(Included in full purchase)
Directory Listings Audit
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(Included in full purchase)
Social Media Audit
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Review Presence Audit
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Consistency and Gaps Reflection
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(Included in full purchase)
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3
Google Focussed marketing
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(Included in full purchase)
Some google stats to get you going
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(Included in full purchase)
Why google is so important
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(Included in full purchase)
Why google is important to your business
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(Included in full purchase)
What does google want
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(Included in full purchase)
What does google want?
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(Included in full purchase)
Identifying client pain points
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Task -Brainstorm Your Clients’ Real Problems
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(Included in full purchase)
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4
Setting Up Your Google Business Profile – Quick Reference
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(Included in full purchase)
Intro
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(Included in full purchase)
Claiming & Verifying Your Profile
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(Included in full purchase)
NAP & Categories – Your Profile’s Foundation
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(Included in full purchase)
Photos That Get Clicks
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(Included in full purchase)
Posts & Offers – Staying Fresh
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(Included in full purchase)
Reviews – Generation, Response & Leverage
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(Included in full purchase)
Quick Insights Check
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(Included in full purchase)
Check list
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(Included in full purchase)
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5
Making the most of you Google profile and claiming those top 3 spaces
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(Included in full purchase)
Intro
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(Included in full purchase)
Keep Your Profile Fresh with Continuous Edits
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(Included in full purchase)
Google profiles -Editing your google business step by step.
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(Included in full purchase)
Crafted Posts and Limited‑Time Offers for Engagement
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(Included in full purchase)
Getting the best from Photos and updates
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(Included in full purchase)
Elevating Your Profile with Photos and Video
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(Included in full purchase)
Turning Reviews into a Growth Engine
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(Included in full purchase)
Reviews
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(Included in full purchase)
Mastering Google Insights – Your Built-in Business Dashboard
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(Included in full purchase)
Insights
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(Included in full purchase)
FAQ and should you use them?
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(Included in full purchase)
FAQ cheat sheet
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(Included in full purchase)
Optimising Your Services for Visibility and Bookings
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(Included in full purchase)
Services and FAQ
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(Included in full purchase)
Course notes, for quick reference
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(Included in full purchase)
Showcasing Products for Extra Visibility and Sales
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(Included in full purchase)
Attributes & Highlights – Standing Out for What Matters
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(Included in full purchase)
Wrap-Up – Your Strategy for Claiming the Top 3
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(Included in full purchase)
Follow up
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(Included in full purchase)
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6
Getting the best from your website
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(Included in full purchase)
Getting the Best from Your Website
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(Included in full purchase)
Homepage Essentials
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(Included in full purchase)
What you should include on your home page
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(Included in full purchase)
Service & Treatment Pages That Convert
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(Included in full purchase)
Using AI to Audit & Rebuild My Website
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(Included in full purchase)
Seeing Your Website Like a Client
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(Included in full purchase)
Running a Full Technical & SEO Audit with AI
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(Included in full purchase)
Meta Tags
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(Included in full purchase)
How to create meta links
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(Included in full purchase)
What Are Backlinks — And Why Do They Matter So Much?
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(Included in full purchase)
What is a back link?
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(Included in full purchase)
ChatGPT Prompts for Finding Backlink Opportunities
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(Included in full purchase)
Using Google Trends to Understand Demand and Create Strategic Content
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(Included in full purchase)
Schema Made Simple
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(Included in full purchase)
How to use schema
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(Included in full purchase)
Regional SEO Landing Pages
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(Included in full purchase)
Local SEO pages
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(Included in full purchase)
Mastering Google Search Console for Business Visibility
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(Included in full purchase)
Google console - Must do!
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(Included in full purchase)
The Client Journey & Calls to Action
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(Included in full purchase)
Mobile Friendliness
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(Included in full purchase)
Speed & Performance
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(Included in full purchase)
Website Speed & Mobile Optimisation
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(Included in full purchase)
Trust Signals & Social Proof
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(Included in full purchase)
Blogging & Education – Becoming the Go-To Expert
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(Included in full purchase)
Legal & Safety Pages
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(Included in full purchase)
Booking Systems & Integrations
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(Included in full purchase)
Analytics Beyond GSC
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(Included in full purchase)
Website Maintenance – Your Quick Reference Guide
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(Included in full purchase)
Getting the best from your website
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(Included in full purchase)
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7
Getting the best from the hair and beauty directory
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(Included in full purchase)
How to fill in your profiles
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(Included in full purchase)
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8
zooms and webinars
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(Included in full purchase)
into
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What google wants full class
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(Included in full purchase)
What People Are Saying
Discover how the hair and beauty directory has transformed businesses
I’ve had the pleasure of working with Helen Ward since joining The Hair & Beauty Directory in December 2024, and her support has been so helpful for my business. The directory itself has significantly boosted my visibility on Google searches, where most of my new patients discover me, but Helen’s expertise has taken things even further. The most valuable contribution Helen has made is her masterclasses, which have enabled me to improve my Google presence myself. Unlike many companies and individuals who promise to make you “number one on Google” without explaining their methods, Helen takes a refreshingly transparent approach. She demystifies the process, breaking down exactly how Google works and how to leverage it to my advantage, without spending hundreds of pounds on vague promises. Thanks to Helen’s guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry. Her deep knowledge, coupled with her ability to present complex concepts in an accessible way, makes her a true asset. I can’t recommend her highly enough! Thank you again,
Newcastle
Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances. I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page. It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for services and treatments in their area by a “trusted professional”, as well myself showing the top training providers in and around the UK. Helen looks after us every step of the way from updates, blogs, training (to help us grow and improve our visibility and businesses), she is a credit to the industry for creating such a platform for professionals. I/We cannot thank her enough. There are so many of us who want to raise standards across all sectors of the hair and beauty industry.
Leeds
Helen is very knowledgeable and helpful. The work she has done for the beauty directory is fantastic and she has gone above and beyond with the work of the SEO for all our listings to get on the first page of google. Her training courses are packed with so much information and is easy to follow and understand.
Amateur photographer
Helen Ward is an industry icon & inspiration! There aren’t many that make an impact in our world of hair, nails & beauty because to create positive change costs so much time, money & energy! Helen has literally blown my mind in what The Hair & Beauty Directory has cost her & the site just continues to grow as she thinks of more key features to help the average professional AND the consumer! For her innovative ideas to really work though, she needs publicity and for the entire industry to get on board by getting qualified & then promoting their qualifications & businesses! The Directory could be key in upping the standards in our industry (let’s face it, regulation isn’t happening!) So we need to utilise what’s already sitting there waiting for us and the public! Helen truly deserves to be recognised for her tireless attempts at improving standards, the Scratch Star would be a great start!
Cambridgeshire
I’ve had the pleasure of working with Helen Ward since joining The Hair & Beauty Directory in December 2024, and her support has been so helpful for my business. The directory itself has significantly boosted my visibility on Google searches, where most of my new patients discover me, but Helen’s expertise has taken things even further. The most valuable contribution Helen has made is her masterclasses, which have enabled me to improve my Google presence myself. Unlike many companies and individuals who promise to make you “number one on Google” without explaining their methods, Helen takes a refreshingly transparent approach. She demystifies the process, breaking down exactly how Google works and how to leverage it to my advantage, without spending hundreds of pounds on vague promises. Thanks to Helen’s guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry. Her deep knowledge, coupled with her ability to present complex concepts in an accessible way, makes her a true asset. I can’t recommend her highly enough! Thank you again,
Newcastle
Helen Ward is an industry icon & inspiration! There aren’t many that make an impact in our world of hair, nails & beauty because to create positive change costs so much time, money & energy! Helen has literally blown my mind in what The Hair & Beauty Directory has cost her & the site just continues to grow as she thinks of more key features to help the average professional AND the consumer! For her innovative ideas to really work though, she needs publicity and for the entire industry to get on board by getting qualified & then promoting their qualifications & businesses! The Directory could be key in upping the standards in our industry (let’s face it, regulation isn’t happening!) So we need to utilise what’s already sitting there waiting for us and the public! Helen truly deserves to be recognised for her tireless attempts at improving standards, the Scratch Star would be a great start!
Cambridgeshire
Helen is always on hand to help no matter what query or problem I may have with my platform, from updating information, treatments and services to uploading certificate and insurances. I was amazed that within weeks of my business platform going live that it had moved to the first page of Google! The Hair and Beauty Directory is “new one of a kind brainchild” of Helen Ward’s this was something very different to any other platform for professionals. And I knew it would be a “no brainer” to join, you could say it’s like a check a trade, but for all areas of hair & beauty, educators and brands. There’s been nothing like this for professionals were everything (and I mean everything) one could want can be found under one page. It came at the right time for me because it allowed me to add all the information I wanted from specialised services and treatments along with my certification and insurance but allows me to show clients that I keep updated with my own skills and knowledge. It is a search engine with a difference which gives clients detailed information allowing them to make better choices when looking for services and treatments in their area by a “trusted professional”, as well myself showing the top training providers in and around the UK. Helen looks after us every step of the way from updates, blogs, training (to help us grow and improve our visibility and businesses), she is a credit to the industry for creating such a platform for professionals. I/We cannot thank her enough. There are so many of us who want to raise standards across all sectors of the hair and beauty industry.
Leeds
Helen is very knowledgeable and helpful. The work she has done for the beauty directory is fantastic and she has gone above and beyond with the work of the SEO for all our listings to get on the first page of google. Her training courses are packed with so much information and is easy to follow and understand.
Amateur photographer
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£139.00